Coneflower is a native North American perennial sporting daisylike flowers with raised centers. The flower, plant, and root of some types are used in herbal remedies.Widely renowned as a medicinal plant, coneflowers are a long-flowering perennial for borders, wildflower meadows, and prairie gardens. Blooming midsummer to fall, the plants are relatively drought-tolerant and rarely bothered by pests. The flowers are a magnet for butterflies, and the seeds in the dried flower heads attract songbirds. Flower colors include rose, purple, pink, and white, plus a new orange variety. Plants grow 2 to 4 feet tall, depending on variety.