The black eyed Susan flower (Rudbeckia hirta) is a versatile, heat and drought tolerant specimen that should be included in many landscapes. Black eyed Susan plants grow all summer long, providing perky color and velvety foliage, requiring little black eyed Susan care from the gardener. The black eyed Susan flower attracts butterflies, bees and other pollinators to the garden. Deer, rabbits and other wildlife may be drawn to black eyed Susan plants, which they consume or use for shelter. When planted in the garden, plant the black eyed Susan flower near lavender, rosemary or other repellant plants to keep wildlife at bay.